I had the opportunity to contribute to the branding and marketing of a knee rehabilitation device called the Rehab 360 Knee Glider. The device was designed to facilitate the recovery process for patients undergoing physical therapy after knee surgery or injuries. The device was conceived and created by a home healthcare owner and therapist. My role in this project involved assisting with the branding of the device and designing the visual elements to be incorporated on the device. Collaborating closely with a local printing company, I ensured that the design translated effectively onto the device and that all size specifications were accurately met.
Once the branding was finalized, I captured compelling product photographs, showcasing the device with its finished branding. These images served as the foundation for the creation of various marketing materials that were to be printed. One notable example includes postcards, for which I also assisted in organizing a targeted mail campaign once the cards were printed.
In addition to my involvement in print materials, I undertook the responsibility of developing and managing the social media marketing efforts for the company during its early stages. This involved crafting engaging content and strategic campaigns to raise awareness of the knee rehabilitation device and its benefits.
Furthermore, I expanded my contributions by creating promotional videos, interview videos, and training videos. These videos were intended for use on the company’s app and website, providing patients with step-by-step instructions on how to effectively perform exercises using the knee rehabilitation device.
Through my involvement in this project, I was able to leverage my skills in branding, design, photography, marketing, and video production to contribute to the successful launch and promotion of the knee rehabilitation device. The combination of visual elements, print materials, social media marketing, and instructional videos aimed to both educate and engage the target audience, ultimately supporting patients in their journey towards knee recovery and rehabilitation.